skillbox
Skills learned, skills earned, and other activities and whereabouts outside the hours of 9-5.
DotDash (Meredith Corp)
What I did: Wrote, edited and scrubbed the SEO and links for DotDash various website verticals in an effort to improve the content and optimize for search.
extracurricular
Brand strategy
Positioning, Value Proposition, Architecture, Naming, Verbal Identity, Employee Engagement, and everything in between.
marcomm
Creative Briefs, Campaign Strategy, Messaging, Go-to-market Strategy, Public Relations, Influencer Marketing, Lead Generation.
research & analytics
Qualitative Interviews, Focus Groups, Workshops, Quantitative Surveys, Market Research, Google Analytics, Adobe Analytics.
content strategy
Content Pillars, KPI & Metrics, Editorial Calendars, Editing, Publishing, Optimization, Production (Web, Podcast).
digital
UX Strategy, SEO Certified (UC Davis), HubSpot Certified, Various CRM, CMS, App UI & Launch, Landing Page Optimization, Social Media.
commercial
Pricing & Planning, SOW Development, Resourcing,
$MM Budget Management.
