Jen Volmer | Work Experience

experience

I craft strategies with a 360° perspective, integrating every facet of a brand to drive meaningful impact.

A brand is more than a belief system—it’s the foundation that unites people, shapes organizations, and delivers experiences that foster lasting affinity.

My expertise encompasses digital strategy, marketing, and analytics; user experience (UX) strategy and product design (UI); campaign development, paid media, and communications; influencer marketing and earned/shared media; and content strategy, including editing and SEO.

Every tactic and execution is rooted in a clear, purposeful brand strategy that propels success and creates cohesive, impactful outcomes.

In other words: I'm a specialized generalist.

DRIVEN BY CURIOSITY

If we’ve met in person, you know I’m driven by diverse interests and a willingness to pursue them. My unconventional career path has led to unique and rewarding adventures. To share my journey with you, I’ve organized my work into two areas:

EMPLOYMENT

EXPLORATION

Here, you’ll find the companies and freelance clients I’ve worked with and the projects I’ve tackled along the way.

WORK EXAMPLE

BofA Global Research:
The World to Come podcast,

produced with Gimlet (Spotify)

employment

Chief Strategy OfficeR, PHNX industry
Head of product, storm360

I served as Chief Strategy Officer at PHNX Industry and Head of Product at its subsidiary, Storm360. In these roles, I led a full-stack product development team to successfully launch one of the first platforms designed specifically for the utility industry.

TLDR: Directed strategy and marketing initiatives for a portfolio of utility sector brands, culminating in the successful launch of the company’s first SaaS platform. Led four new brand identity and three website launches, while securing a $3MM reduction in operational costs.

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VP, brand & product experience
vp, brand & campaign planning

At Bakkt, I led a comprehensive brand and product marketing team, with my responsibilities expanding to oversee the product design team as well. Our team excelled at simplifying the complexities of cryptocurrencies, transforming them into clear, benefit-driven narratives that resonated with diverse audiences.

TLDR: Led brand strategy, marketing, and product design programs for a publicly-traded cryptocurrency platform, aligning brand vision with business growth objectives. Spearheaded campaign planning and go-to-market execution, ensuring consistent brand expression and measurable impact across environments, leading the company shift from B2C to B2B.

HEAD OF STRATEGY, NORTH AMERICA
STRATEGY DIRECTOR
ASSOCIATE STRATEGY DIRECTOR

At WPP's Superunion (now DesignBridge), I expanded our capabilities by introducing new deliverables and frameworks, growing key retainer accounts, and leading a team of strategists. I thrived on pushing creative and strategic boundaries while partnering with cross-disciplinary, global teams to produce award-winning work.

TLDR: Managed brand, content, and campaign strategies for high-profile clients such as Google, Bank of America Merrill Lynch, and the Michael J. Fox Foundation, driving cohesive brand activations across global touchpoints. Led market research, developed naming, messaging, and architecture frameworks, facilitating cross-functional workshops to align stakeholders and drive results.

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senior brand strategist

NewsCred, a startup akin to Contently, specialized in managing content strategies, freelancers, and assets for brands. During my time there, I spearheaded the content strategy for IBM Think, which has since grown into a widely recognized conference. My role centered on transforming clients' business goals into tailored, impactful branded content strategies and activations.

TLDR: Developed content marketing strategies and target personas for Verizon Wireless, Citrix, and IBM by leveraging audience research and competitive analysis to address target audience needs, aligning with marketing campaigns and industry trends.

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DIGITAL STRATEGIST, TEAM LEAD
DIGITAL STRATEGIST

ThomasNet (now Xometry) is a digital marketing agency for component manufacturing companies and OEMs. I led multiple portfolios for American businesses, working closely with engineering teams to understand their manufacturing processes, and delivering full digital content marketing strategies to help them drive lead generation.

TLDR: Achieved a +350% year-over-year increase in digital conversions leading a team across a portfolio of 30 businesses via lead generation strategies using SEO and data-driven performance.

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influencer marketing manager

I worked with eBay on retainer to source social influencers, expand their network, and launch successful campaigns. Simultaneously, I developed an influencer marketing program for Tenthwave Digital (now Accenture Song). I enjoyed collaborating with influencers across various industries—fashion, home, automotive, and tech—while shaping authentic brand narratives for their audiences. This role remains one of the "funnest" of my career.

TLDR: Led the expansion of eBay’s influencer program, increasing its network by 1,300% while supervising creative strategy and execution of omnichannel campaigns.

Example Influencers

Publicity Manager
Publicity Associate

While working with Christina Jensen, founder of CJPR, I deepened my expertise in the performing arts industry. Christina’s holistic approach to public relations evolved into the broader strategy of Jensen Artists, where she now oversees bookings and PR. At her firm, I led digital storytelling initiatives, helping clients shape their online personas through websites, social media platforms, and venue publications. My efforts culminated in an invitation to deliver a lecture at the Apple Store at Lincoln Center, where I shared insights on how musicians can build their digital brands to drive greater awareness and engagement.

TLDR: Managed brand personas for a portfolio of musicians, overseeing website updates, engaging with fans, coordinating ticket sales, and supporting publicity efforts across print, digital, and live events.

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PUBLICITY ASSOCIATE

During my interview with Jay, the president of Jay K. Hoffman & Associates, I candidly admitted, "I don't know anything about PR." He laughed and replied, "That's what I'll teach you!" At JKH, I uncovered compelling stories to promote our performing arts clients. I also led the firm's entry into social media brand-building, introducing clients to Facebook Pages and managing their profiles to enhance their online presence.

TLDR: Crafted pitches for international musicians, securing coverage in top-tier publications.

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EDUCATION DEPT. ASSISTANT
EDUCATION DEPT. INTERN

Working at the Metropolitan Opera was an unforgettable experience. Through the Guild program, a non-profit organization, I helped design educational programs for New York City schools. I analyzed operas and transformed their elements—lyrics, storylines, music, and history—into engaging lessons for teachers to share in their classrooms. These lessons culminated in students attending a matinée performance, deepening their connection to the music.

TLDR: Created educational opera guides for NYC classrooms and coordinated venue school visits. Maintained the Guild's education website and resources.

exploration

sector

Music Entertainment

BRAND

Amara Strings

EXPERIENCE

When I entered the NYC gigging scene, I was both surprised and impressed by the typical gig scenario. Musicians from every corner of the city, often playing music together for the first time at events. Amara Strings was a group I founded to change that paradigm. We rehearsed and recorded our playlists before signing contracts with clients. After the Covid19 pandemic and 12 years of gigs from 2009-2021, I wrapped up Amara Strings to focus on other pursuits.