Manage strategic initiatives across a portfolio of brands in the energy, utility, and technology industries. Set the vision to lead cross-functional teams from inception through to delivery while ensuring operational efficiency and financial success.

Appointed head of product design, leading tighter collaboration with product and engineering teams to deliver first B2B front-end solution for Bakkt since its IPO. Continue to lead brand strategy and product marketing for a cryptocurrency platform targeted at Fintechs and Institutions.

Lead brand strategy, design, and product marketing for a cryptocurrency platform, leveraging the brand to evolve a publicly-traded company from DTC App to B2B Platform.

Lead our strategy team and cultivate our craft to help our business and our clients' businesses realize results in their company and the market through creative revolution.

Lead global companies through brand evolutions and transformations, bringing their core brand concepts through to full marketing and digital activations.

Lead and support high initiative projects to advance client objectives and broaden agency offering.

Develop content strategies to create cohesion between brand foundations and content marketing to meet and exceed KPIs for a portfolio of global technology clients. 

Develop comprehensive digital marketing roadmaps for a portfolio of B2B clients to drive lead generation and increase conversion.

Shape marketing campaigns and identify key social influencers across fashion, auto, home, tech, and CPG to increase brand awareness and drive conversions.

Build personal brands for performing musicians across digital touchpoints to increase affinity, listenership, and drive ticket sales.

Craft compelling stories to drive publicity pitches and secure placement in print, digital, and events for international performing musicians.